The Field appointed for Asus music-themed experiential activity

The Field kicks off Asus activity at the Eden Sessions
The Field kicks off Asus activity at the Eden Sessions

Agency The Field has been selected by computer hardware brand Asus as its experiential partner following a four-way pitch.

The activity will begin with an activation at The Eden Project as part of Asus' sponsorship of the Eden Sessions, a summer music festival which launched on 21 June and will run until 15 July.

The Field will be activating the sponsorship on-site and on social media throughout July. This year's annual Eden Sessions has already featured Dizzee Rascal, Ellie Goulding and Katy B, and will round off with Elbow and Jimi Goodwin.

The Field will also be delivering a nationwide roadshow to promote the Transformer Book T100. The activity, which the agency said will continue the music theme with an unique brand experience, will visit commuter hot spots and shopping centres between July and October.

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