AgencySaatchi & Saatchi
SectorFood and Drink and Grocery food
Couple journeys through an unusual "pregnancy" in ad for healthy snack
Lamaze, a "baby bump" and mood swings are all par for the course during pregnancy. In an ad for Fiber One by Saatchi & Saatchi New York, a bearded man experiences all these moments.
Michael Bolton performs an original song in the spot called "I Just Can't Wait to Meet You" which the artist describes in a behind the scenes video as an ode to becoming a parent in a behind-the-scenes video.
The ad packs twist that audiences unaware of the product will not see coming.