Ferrero Rocher invites shoppers to explore what lies 'behind the layers'

Ferrero Rocher, the chocolate brand, has reopened its pop-up this year as a multi-sensory experience.

The experience is being hosted in Westfield, Shepherd's Bush, until 17 December and allows visitors to indulge in a tasting experience exploring the layers of the sweet. The pop-up also invites guests to try bespoke Ferrero Rocher-inspired cocktails.

Ian Tweedale, regional category director at Ferrero Rocher, explained that the activity's purpose was "to remind people of the taste of Rocher" with each layer of the sweet being represented in the tasting experience as a minature dessert. 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free