Ferrero opens Kinder Bueno New York pop-up

Kinder Bueno: contains wafer and hazelnut filling
Kinder Bueno: contains wafer and hazelnut filling

It marks US launch of Kinder Bueno.

Italian confectionery maker Ferrero is throwing open the doors to its "Sweeteasy" pop-up, an interactive and multisensory experience marking the US launch of its Kinder Bueno brand. 

The activation aims to bring to life the different textures and layers of the chocolate. Visitors will explore areas that reflect Kinder Bueno's ingredients, including smooth milk chocolate, crispy wafer, creamy hazelnut filling and dark chocolate drizzle. There will also be hidden doors and a vault. 

Noah Szporn, vice-president of marketing at Kinder, North America, said: "Each element of the 'Sweeteasy' experience is carefully crafted to mimic the individual layers of a Kinder Bueno bar, offering attendees interactive and unexpected ways to engage and share."

The pop-up, taking place in New York, will be open on 8 and 9 November. 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free