Feeding America "I am hunger in America" by Leo Burnett

Hunger-relief charity Feeding America uses artificial intelligence to challenge perceptions about hunger.

Using demographic data from the US Department of Agriculture’s food security report, the organisation generated a single face to convey an aggregate "face of hunger", representing those who are hungry throughout the country.

The face transforms to reflect people from different ages and backgrounds as they discuss their struggles with hunger, from an eight-year-old girl leaving school for the summer to a teenager who got his first job to feed his sisters.

The work was written by Javier Valle, art directed by Daniel Jaramillo and Freddy Agostini, and directed by Nic Yiallouris through The Mill. The media agency is Ad Council.


President and chief strategy officer
EVP creative director
SVP creative directors
Senior copywriter
Senior art directors
Senior strategist
EVP head of production
VP director of digital production
VP director of print production
Account director
Senior account executive
Creative resource director
EVP director optimisation
Director of optimisation
Head of campaign development
VP, group campaign director
Campaign director
Production company, VFX production, VFX creative and colour
Senior content producer
Head of content, US
Production coordinator
Production manager
Senior edit assist
Executive producer
Senior producer
Production coordinators
Shoot supervisor
Creative director
VFX creative director
Senior colour assist
Post-production audio services
Sound design/mix
Music house
OLM development
Media agency


The latest work, news, advice, comment and analysis, sent to you every day

register free