FedEx targets small businesses

Company highlights logistics and shipping solutions in new ads from BBDO New York

FedEx's newest TV ads by long-term agency BBDO New York target owners of small businesses.

In humorous situations — such as a business run by sharply dressed children — people discuss the Memphis based company can streamline logistics. The television ads are a continuation of the courier company's "FedEx. Solutions that Matter" campaign.

The four commercials will run on the Golf Channel, during golf tournaments on NBC and CBS, and on PGA.com from now through the summer.

The ads will be supported by a social media campaign.

Credits

Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Executive Creative Director
Executive Creative Director
Associate Creative Director/CW
Group Executive Producer
Executive Producer
Group Planning Director
Managing Director
Senior Account Director
Account Director
Account Manager
Account Executive
Production Company
Director
Executive Producer
Line Producer
Director of Photography
Edit House
Assistant Editor
Executive Producer
Visual Effects House

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