FedEx targets small businesses

Company highlights logistics and shipping solutions in new ads from BBDO New York

FedEx's newest TV ads by long-term agency BBDO New York target owners of small businesses.

In humorous situations — such as a business run by sharply dressed children — people discuss the Memphis based company can streamline logistics. The television ads are a continuation of the courier company's "FedEx. Solutions that Matter" campaign.

The four commercials will run on the Golf Channel, during golf tournaments on NBC and CBS, and on from now through the summer.

The ads will be supported by a social media campaign.


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