Fear and anger trumped hope and pride

The president-elect's closing ad used emotional cues in abundance, while Hillary took a more quiet, confident approach, writes the founder of HonestAds.

by Harriett Levin Balkind

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?