Arnie's fate is sealed as the final PPI complaints deadline draws closer.
FCA’s two-year PPI complaints deadline campaign is finally coming to an end, marking the demise of the slightly terrifying animatronic Arnold Schwarzenegger. The campaign previously saw a giant Arnie stepping into the jaws of a giant press. Now, the final instalment of the series sees the robotic head of the former governor of California being completely squashed by the metaphorical pressure of the PPI complaints’ August deadline. "I’m sure he’ll be back," a spokesperson quips as she explains the deadline, before Arnie makes his triumphant return as an energy drink called "Arnergy".
The campaign continues to run across TV, radio, digital, out-of-home and social. The work was created by Thom Farrall and Liam Campbell, and directed by Ninian Doff through Pulse Films.