Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.

For Father’s Day last year, Gillette introduced its "Go Ask Dad" campaign with an ad in which sons searched the web for answers to their questions, only to find that their dads gave better advice. For the holiday this year, the Proctor & Gamble brand once again focused on how technology inhibits father-son relationships, discovering that 84 percent of guys use their phone to search for information, while only 13 percent go to their fathers. In a 2:17 spot, sons ask a voice assistant questions such as "how do I shave?" Little do they know their fathers are behind the scenes providing the answers.