A father views his child through iPhone-tinted lenses

Apple's latest spot turns a school play into movie magic

School plays are a mandatory burden for parents of young children, who suffer through overacting and underacting, forgotten lines and poor production values. But in the latest spot for the iPhone 7 from TBWA\Media Arts Lab, one dad elevates the experience with the movie-quality recording features of his phone. "Romeo and Juliet" is the fourth spot in the "Practically Magic" campaign, which previously demonstrated the iPhone 7’s low-light functionality, stereo speakers, water resistance and messaging capabilities.