Computer games appear to have some of the most lavish advertising budgets of any sector at the moment.
If it’s not A-list celebrities endorsing app games, it's stylish films for the most popular console and PC titles. The new trailer for Ubisoft’s Far Cry Primal falls into the latter camp. BETC Paris created the ad, in which a soldier charges towards his enemy but is periodically thrust back in time to face more ancient foes until he finds himself squaring off against a sabre-toothed tiger armed with nothing more than a bone club. The spot will run on TV and in cinemas across Europe.