A family's road trip becomes a pilgrimage in new Volkswagen spots

Eight-video series from Deutsch chronicles a cross-country trek in a VW SUV.

An extended family of seven makes a cross-country road trip to fulfill a family member’s final wish in new spots from Volkswagen. The series of eight videos by Deutsch is alternately product-focused, inspirational and somber, and the family makes good use of all the features of their 2018 Volkswagen Atlas while they steadily make their way westward across America. The 90-second spot will run in cinema placements, while a 60-second version and the other seven spots are running on all major TV networks and cable, including during the NBA Playoffs and Stanley Cup Playoffs.


Client Credits
President, CEO
SVP, Marketing
Director, Marketing Communications and Media
Advertising Manager, VW Marketing
Brand Advertising Senior Specialist
Deutsch Credits
Chief Creative Officer, North America
Executive Creative Director
Group Creative Director
Creative Director
Associate Creative Director/AD
Creative Director/AD
Creative Director/CW
Director of Integrated Production
Executive Integrated Producer
Senior Integrated Producer
Associate Producer
Music Supervisor
Music Supervisor
Account Management
Group Account Director
Account Supervisor
Account Executive
Director of Product Information
Product Information Supervisor
Account Planning
Co-Director of Strategy
Group Strategy Director
Senior Strategist
Junior Strategist
Business Affairs/Traffic
Director of Integrated Business Affairs
Group Director Integrated Business Affairs
Talent Coordinator
Director or Broadcast Traffic
Traffic Manager
Production Company
Executive Producer
Line Producer
Director of Photography
1st Assistant Director
Editorial Company
Executive Producer
Assistant Editor
Post Facility
Flame Artist
VFX Supervisor
Executive Producer
Senior Producer
Production Coordinator
Color Correction
Executive Producer
Music (Licensed and Original/Arranged)
Licensed Music for “America”
Licensed Music for “Coast to Coast”
Original/Arranged Music for Blanket, Bumble, Intersection, Maps, Parents and Sleeps Six
Audio Post Company
Audio Mixer
Executive Producer
Assistant Mixer