Mcgarrybowen creates TV ad with a montage of family moments
A family experiences some of their best moments in their car in a new Cars.com spot by Mcgarrybowen. The 60-second TV ad skips through camping trips, holidays, sing-a-longs and driver’s ed, all from an intimate vantage point literally behind the wheel. The spot is part of the "For Every Turn" campaign, which introduces new services from Cars.com that offer value beyond the initial purchase, promoting the site as a one-stop-shop over the life of a vehicle. The campaign includes print ads, as well as a social media component running on Twitter, Facebook, Instagram and LinkedIn.