Fallon turns fans' hilarious home movies into ads for sports apparel brand

The first national campaign for Fanatics will debut during the ESPY awards

The home videos of loyal fans form the core of the first national ad campaign for the sports merchandise brand Fanatics. "Love Never Loses" is comprised of three 30-second spots by Fallon that will air during the Excellence in Sports Performance (ESPY) awards on ESPN and ABC Wednesday night. A young boy demonstrates an encyclopedic knowledge of team logos, a family of Eagles fans gets raucous after a win and a Panthers fan beatboxes about his favorite team. Viewers can submit their own videos using the #LoveNeverLoses hashtag for a chance to be featured in another Fanatics ad later this year.