'Fairy Dadmother' grants daughter's wish in heartwarming Chase spot

Droga5 goes for the heart and funny bone in four new ads for consumer banking business

A burly man applies blush, lipstick, eyeliner and wig before squeezing into tights and tulle in Droga5’s latest campaign for Chase consumer banking. Forgoing heels for sneakers, he grabs his heart-tipped wand and joins his daughter’s costume party as "The Fairy Dadmother." In another ad, a retiree couple struts through the park with their piglet. Both spots will run on TV nationally, accompanied by two more digital ads. In one, a single mom prepares for a first date, and the 90-second anthem features a couple planning for their future after a lifetime of friendship. This is the second wave of Chase’s "Mastery" campaign, which debuted last year with stories of successful celebrities and athletes.

Credits

Agency
Creative Chairman
Chief Creative Officer
Group Creative Director
Associate Creative Director
Associate Creative Director
Senior Copywriter
Senior Copywriter
Copywriter
Senior Art Director
Art Director
Art Director
Group Design
Chief Creation Officer
Head of Broadcast Production
Executive Broadcast Producer
Broadcast Producer
Associate Broadcast Producer
Associate Broadcast Producer
Global Chief Strategy Officer
Group Strategy Director
Senior Strategist
Head of Communications Strategy
Senior Communications Strategist
Communications Strategist
Group Account Director
Account Director
Account Manager
Associate Account Manager
Senior Project Manager
CMO, Consumer Bank
Chief Brand Officer
Executive Director, Brand and Advertising
Head of Chase Wealth Management Marketing
VP, Brand and Advertising
Production Company
Executive Producers
“Back in the Game”)
Assistant Editor
Executive Producer
Producer
Post Production
Executive Producer
Producer
Sound
Mixer

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