Droga5 goes for the heart and funny bone in four new ads for consumer banking business
A burly man applies blush, lipstick, eyeliner and wig before squeezing into tights and tulle in Droga5’s latest campaign for Chase consumer banking. Forgoing heels for sneakers, he grabs his heart-tipped wand and joins his daughter’s costume party as "The Fairy Dadmother." In another ad, a retiree couple struts through the park with their piglet. Both spots will run on TV nationally, accompanied by two more digital ads. In one, a single mom prepares for a first date, and the 90-second anthem features a couple planning for their future after a lifetime of friendship. This is the second wave of Chase’s "Mastery" campaign, which debuted last year with stories of successful celebrities and athletes.