Love is in the air at Facebook, thanks to a new campaign by Wieden + Kennedy that presents the company's new mobile app, Messenger, as a modern cupid.
Speech bubbles pop up over two lovebirds in the 30-second "Say Love You Better" spot as they send short messages back and forth to each other via Messenger. The idea is to show that Messenger can share much more than text — it includes audio, video and stickers.
The ad is running in Los Angeles and Chicago, and the campaign will expand to billboards and bus shelter advertising in November.
Campaign credits
Client: Facebook
Head of consumer and brand marketing: Rebecca Van Dyck
Executive creative director: Scott Trattner
Director of marketing communications: Jennifer Henry
Brand strategy: Sheila Thompson
Brand marketing manager: Brandon McGraw
Product marketing manager: Jessica Lee
Product designer: Mac Tyler
Agency: Wieden + Kennedy
Creative directors: Stuart Harkness, Max Stinson
Design director: Guy Featherstone
Copywriter: Matt Skibiak, David Povill
Art director: Zack Madrigal, Ollie Watson
Producer: Julia Lafferty, Kirsten Acheson
Strategic planning: Britton Taylor, Lizzie Hanner
Media/comms planning: John Rowan, Stephanie Ehui
Account team: John Rowe, Dave Hubbard, Anya Wachtel
Business affairs: Cynthia Valenti, Cindy Lewellen
Project management: Christina Kim
Executive creative directors: Joe Staples, Mark Fitzloff
Head of production: Ben Grylewicz
Production company: 1st Avenue Machine
Director: Aaron Duffy
Partner/EP: Sam Penfield
Executive producer: Melinda Nuget
Post producer: Malú Rodríguez
Animation director/art director: Martin Allais
Cell animators: Lizzi Akana, Masayoshi Nakamura, Barbara Benas
3-D animator: Tyler Hurd
3-D modelers: Garret Norlin, Eric Xu, Jerry Chow
Storyboards: Chris Butzer
Editors: Nate Buchik, Jonathan Vitagliano, Chelsey Blackmon
Compositors: Eric Concepcion, Beryl Chen, Tiffany Chung
VFX superviser: John Loughlin
Color grading: Ricart & Co
Choreographer: Keith Young
Line producer: Nanette Williams
Director of photography: Will Rexer
VFX supervisor on set: Keith Young
Sound design company: Henryboy
Sound designer: Bill Chesley
Producer: Kate Gibson
Mix company: Sound Lounge
Mixer: Chris Afzal
Mix producer: Mike Gullo