Facebook launches 'lightweight' ad platform to help brands reach emerging markets

The ads work over slower 2G connections and cost less than standard video ads

Facebook has launched a new platform for advertisers to turn images into a "lightweight" video ad.

Slideshow allows brands to upload a number of images that Facebook will then turn into a video.

The site wants to help brands target emerging markets where people are using a 2G connection, as opposed to 3G or 4G in the US and UK.

It also wants the new platform to be available to small businesses that may not have the budget to invest in video ads.

They are able to upload their own images or make use of Facebook’s stock library.

Jennifer Spies, the product marketing manager for emerging markets at Facebook, said: "We’ve made sure that it can deliver ads across all different devices, including feature phones.

"It’s the richest creative that we have ever developed for everyone using Facebook."

Slideshow will be available to all businesses over the next two weeks. It will be available on Instagram at a later date.

This article first appeared on campaignlive.co.uk.

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