Facebook drops short film to celebrate all the human ways we're enduring global pandemic

The marketing team worked with Droga5 to produce the video which pushes a new community hub.

Facebook has launched a new film celebrating all the ways we’re staying connected amid mass COVID-19 disruption.

The social media giant’s marketing arm worked with Droga5 to produce "Never Lost," which dropped on Tuesday. 

Mark Zuckerberg wrote in a Facebook post: "We made a short film ‘Never Lost’ to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part."

The 90-second film sources real stories and content from people around the world and is voiced over by British poet, Kate Tempest, reading her 2019 poetic song, "People’s Faces."

It ends with a call to all those who need or can give help during the crisis, using the new community tool www.facebook.com/covidsupport

Never Lost will run on national and local broadcast television and digital advertising channels and will be live through this weekend.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free