Most read: Clarkson forms senior commercial team at Weve
The champagne corks should be popping over at the Weve office, as the mobile specialist announced today several new hires as well as senior promotions in its commercial team.
Media Week reports Tom Pearman has been promoted to sales director, John Finlayson has also been promoted to client and brand group head, while Hannah St Paul has joined from JCDecaux as one of three group heads to lead the Group M team.
The changes in the commercial team have been made alongside a series of senior hires to Weve's management. These include Rajeev Bector, chief technology officer, who joined from Yahoo, and Richard Shamsi, chief financial officer, who joined from DMGT.
Also today, Weve announced a new partnership with Electoral Commission in an attempt to get more young people to vote ahead of this year’s general election. The mobile specific campaign means this year, people can register online using their handsets for the first time.
Most shared: Colour in context: the opportunity for fashion tech
With technology dominating so many aspects of our lives, how come our wardrobes haven’t caught up?
Alex Grieves, senior strategist at media agency Maxus, has been devouring content at SXStyle at South by Southwest this weekend. And lucky for The Wall that she has.
In her blog, she talks about how fabrics of the future will be reinvented to independently provide customised utility to their wearers through integrated micro-technology.
She details 4D-printed dresses which contour exactly to your figure, and asks if most fashion labels create their ranges in ‘lines’, why aren’t we doing the same with wearable tech? Read the blog in full here.
On Social: Facebook bans buttocks and boobs
Facebook has announced buttocks, female nipples and information on terrorist organisations are no longer allowed on the social network, reports Ben Bold for Marketing.
The revamped community standards aim to provide "clarity" on what is not permissible for users to post on the site. Those who dare break the rules will have their posts removed.
On dangerous organisations, Facebook says that content giving support to groups involved in "violent, criminal or hateful behaviour" will be removed, and that "supporting or praising leaders of those same organisations, or condoning their violent activities, is not allowed".
Other new rules cover bullying, direct threat, self-harm, attacks on public figures, violence and graphic content, and hate speech.
Not before time, Facebook.
What the others are saying: On Google’s Digital Garage in the north
Google is showing the north of England some affection. Hurrah!
It has opened a pop-up workshop in Leeds aimed at helping local businesses improve their digital skills.
The Digital Garage opens on 30 March for a six-month trial. It will advise on building a mobile website, developing e-commerce and how companies can improve SEO.
According to PC Pro, Google has admitted the program isn't entirely altruistic. "When these businesses do well, Google does well," said Jon Steinberg, policy manager at Google. "Many of the tips and tricks given will be focused on Google products and tools, such as how to use YouTube to increase audience engagement."
Google says it will take the concept into four more cities, but it’s yet to announce which.
BR Recommends: David Jones on the ad industry’s Kodak moment
David Jones, the ex-chief executive of Havas and Havas Worldwide, touched a nerve in adland last week, by suggesting the industry isn’t looking far enough to the future to stay alive.
He said: "We dramatically overestimate the changes we are going to see in one year and dramatically underestimate the changes that are going to happen in ten years’ time.
"I think, quite stunningly, we all now think of Kodak as this dead company, but ten years ago they just had their peak-ever sales."
Read the full article here.
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