FA ends long-term betting partnership with Ladbrokes and all other gambling companies

Ladbrokes: 'This is the Ladbrokes life' campaign
Ladbrokes: 'This is the Ladbrokes life' campaign

The Football Association has ended all of its sponsorships with gambling companies, including a mutual agreement to end its long-term deal with Ladbrokes.

This decision is the conclusion of a three-month review into the FA's relationships with betting companies and alcoholic brands, reported the BBC.

Last year, £1.4bn was spent gambling on football, according to the BBC

The FA will continue to share information with gambling companies to identify suspect betting patterns.

Ladbrokes chief executive, Jim Mullen, said he understood the FA's decision and would continue to work with the FA to ensure the sport's integrity was maintained. 

The FA's actions are a step ahead of an ongoing review by Ofcom of gambling spots on TV. Last October, culture secretary Karen Bradley confirmed that gambling spots would be examined as part of a review originally focused on fixed-odds betting terminals and other gaming machines. 

While gambling ads are generally banned on TV before the 9pm watershed, there are exceptions for ads shown in sports broadcasts, bingo brands and The National Lottery. 

The conclusions of the review could put an end to daytime gambling ads.

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