The spot, created by Energy BBDO, features Céline Dion's iconic ballad, 'It's All Coming Back to Me Now.'
Extra Gum is ready for a return to normalcy, and its on standby to freshen things up. The spot "For When It’s Time" imagines a morning when COVID protocols magically lift. People slowly emerge from their homes; employees log off Zoom and gleefully return to the office; and a woman receives a text from her boyfriend that they can finally meet up. When the couple reunite, they can’t keep their hands — or lips — off each other as they kiss for the first time in months. Thankfully, they have Extra Gum to keep things fresh.