Extra Gum imagines life after lockdown

The spot, created by Energy BBDO, features CĂ©line Dion's iconic ballad, 'It's All Coming Back to Me Now.'

Extra Gum is ready for a return to normalcy, and its on standby to freshen things up. The spot "For When It’s Time" imagines a morning when COVID protocols magically lift. People slowly emerge from their homes; employees log off Zoom and gleefully return to the office; and a woman receives a text from her boyfriend that they can finally meet up. When the couple reunite, they can’t keep their hands  or lips  off each other as they kiss for the first time in months. Thankfully, they have Extra Gum to keep things fresh.