Expedia's new campaign asks couples from Times Square to Santa Monica Boulevard to "get a room" for Valentine's Day.
The promotion in the 180 Los Angeles-produced ad is a $50 discount on rooms www.expedia.com/valentine for couples booked before Feb. 14.
The ad features shots of "PDA" (public displays of affection) and will broadcast on television and social media.
Campaign credits
Client: Expedia
Agency: 180 Los Angeles
Sr Director, Brand Marketing: Vic Walia
Sr Manager, Brand Marketing: Jessica Eichner
Media Director, Brand Marketing: Elizabeth Dorrance
Executive Creative Director: William Gelner
Copywriter: Ted Kapusta
Art Director: Thomas Rodgers
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Head of Account Management: Chad Bettor
Account Director: Brooke Stites
Account Manage: Mackenzie Walen
Production Co: Melvin Production
Editorial Company: Melvin Editorial
Editor: Dave Groseclose
Producer: Brian Scharwath
Music Supervisor: Andrew Kahn/GEMS
Song: "This Is The Nite"
Performed By: The Valiants
Composed by: Jones, Cofield, Pipkins, and Spencer
