Campaign from 180LA asks, "How far will you go for the things you love?"
180LA’s latest Expedia effort could whet anyone’s wanderlust for Australia. A 360-degree video, the first from the travel site, lets viewers explore the forests of the Dandenong Ranges, the cliffs of Cape Huay in Tasman National Park and the depths of the Indian Ocean to see the Ningaloo Reef. The 90-second video is part of brand’s "How Far Would You Go" campaign, which was created in partnership with Tourism Australia. YouTube video made its debut on June 17 and has more than 3 million views.