Urban Nerds pitched an event to Burger & Lobster that would represent the restaurant’s alter-ego. The agency said it has taken inspiration from Fyodor Dostoyevsky’s novel The Double and created Burger & Lobster’s "second self" – a personality centred around decadent cultural expressions, brought to life through a night of forward-thinking electronic music.
The event will take place at the new Burger & Lobster site on Threadneedle Street in London’s City on 14 May, while the restaurant will open its doors to diners in late May.
Luke Hodson, founder of Urban Nerds, told Event: "Being able to work with brands that share our values and aren't afraid to challenge traditions is exactly where we want to be."
Hodson will be speaking at Advertising Week Europe on a panel session today (23 March), discussing how the millennial generation interact with media.
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