Exclusive: Maria Sharapova on-board for Evian's Wimbledon experience

Maria Sharapova will appear in Evian's first #Wimblewatch
Maria Sharapova will appear in Evian's first #Wimblewatch

Evian will host an online content series in its Live Young suite at The Championships, Wimbledon, with tennis star Maria Sharapova featuring in the first show on 29 June.

The #Wimblewatch series will share the reactions of celebrities, bloggers and tennis fans, who will film the programme at the brand's dedicated activation area at the south London event.

The daily show will be released each morning on the website Wimbledon.com. Smartphone users will be able to enter the mobile site through print marketing by scanning the ad on app Shazam.

The Live Young suite has been redesigned to double up as a filming studio for 2015. The space features a pink sofa and a coffee table made from Evian Pure Drop bottles, as well as English touches such as grass and wooden flooring.

A VIP area includes a bar area, a ping-pong table and relaxed seating, which can hosts guests for afternoon tea.

Sophie Allard, Evian marketing manager, said: "Now, more than ever before, people want to share their reactions to major events, and The Championships, Wimbledon is the event of the summer. We believe that #Wimblewatch will help unify the nation as it succumbs to Wimbledon fever.

"This breakthrough, daily activation will help viewers at home feel closer to the on and off-court action and encourage everyone to share their reactions to the most exciting moments of The Championships."

Evian is now in its eighth year as an official supplier of The Championships, Wimbledon. The brand has also launched a pop-up shop at Piccadilly Circus Underground station as part of its activity surrounding the tournament.

More: Q&A - Evian's Georgina Keeley on activating at Wimbledon

In pictures: Evian unveils activations at Wimbledon

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