Evian launches first London pop-up shop

Evian launches first London pop-up shop inside Piccadilly Circus Underground Station
Evian launches first London pop-up shop inside Piccadilly Circus Underground Station

Brand activation agency N2O has created an Evian pop-up shop inside Piccadilly Circus Underground Station, which will run until 3 September.

N2O has designed and built the pop-up shop, which opened today (16 June), to bring the brand to life and to offer commuters the chance to pick up bottles of Evian, as well as pink Evian tennis ball packs, umbrellas and Brumatiseur facial sprays.  

Visitors will also be able to enter a competition to win VIP tickets to The Championships, Wimbledon, of which Evian is the official bottled water partner. 

The campaign will be supported later in the summer with a social media campaign designed to help Londoners keep cool this summer.  

Sophie Allard, Evian marketing manager, said: "This pop-up shop will help drive Evian’s relevance with London commuters during our busiest period. It will be fantastic to have a physical evian space at the heart of the capital and will perfectly support our campaign to celebrate The Championships, Wimbledon. 

"We are also delighted to have once again teamed up with TfL to encourage commuters to keep hydrated with some pure Live young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool." 

Stuart Anderson, head of retail at TfL, commented: "It’s fantastic that evian is opening its first pop-up shop on our network. It is a great example of TfL expanding the services on offer for our customers." 

Grant Finney, campaign director of N2O, added: "We’ve enjoyed working closely with Danone on this brand activation project. Designing, building and staffing the UK’s first evian pop-up shop has certainly been a highpoint in N2O’s continuing relationship with Danone." 

More: Evian brings alps to London Underground

Check out Evian's activation at The Championships, Wimbledon last year.

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here

Follow @alison_ledger

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free