Evian babies fuse with adults for holiday fun

  • Evian continues its use of adult-like infants to promote water

    Evian continues its use of adult-like infants to promote water

  • Evian continues its use of adult-like infants to promote water

    Evian continues its use of adult-like infants to promote water

  • Evian continues its use of adult-like infants to promote water

    Evian continues its use of adult-like infants to promote water

  • Evian continues its use of adult-like infants to promote water

    Evian continues its use of adult-like infants to promote water

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A bunch of incredibly cute - or for the more cynically-inclined, incredibly disturbing - baby/grown-up hybrids are the stars of an outdoor campaign for Evian, the latest in the water brand's weird fixation on infant adultification.

Evian’s latest push - which build on the 'roller babies' and 'Spider Man baby' ads of the recent past - taps into the sun, sea and sand of the holiday season.

In this instance Evian has opted for posters, with each split into two, the first half featuring the legs of an adult, the second the torso and head of a baby.

Their coming together forms the aforementioned baby-adult hybrid, badult, or as Evian puts it: "Little Big Baby".

For all our cynicism, there’s no denying the posters’ craft - the images are expertly fused to delight/disturb and get us buying water.

Brand: Evian

Agency: BETC Paris


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