Certain words just feel right together. "Vast majority." "Safe haven." "Widely condemned." For writers, the risk is pairing words together so automatically they calcify into cliché.
In 2016, as the media continued its fascination with the millennial generation—particularly which facets of American culture they have chosen to reject—it leaned heavily on a new phrase: "millennials shun." Apparently, reporters and headline writers have spent so much time writing about things millennials don’t like that they ran out of words to express themselves.
Here are just some of the things millennials shunned in 2016, according to the media.
A Frannie Mae study identified the millennial generation’s five favorite housing markets. Spoiler alert: Don’t sleep on Utah County.
Oct. 8—Christian Science Monitor
McDonald’s sent a memo to executives warning that only one in five millennials have tried a Big Mac.
According to a VocaLink survey, one in four millennials stopped using their mobile phones to make payments due to security concerns.
A study found that six out of 10 millennials who are declined for credit do not apply again for at least 12 months.
Oct. 29—The Australian
Millennials prefer shopping online to grocery stores.
Nov. 28—The Wall Street Journal:
Millennials didn’t dig the Marlboro Man, but the American Spirit generation is ready to embrace the company’s Black label branding
Feb. 19—Financial Times
Millennials are more likely to put their money down for a home than place their money into retirement pensions.
University students in London (millennials!) talk about whether they would pay a professional to help them plan their retirement (They would not.)
June 16—Financial Times
Millennials choose to rely on index trackers over active managers.
July 4—The Japan Times
Also known as the "cord-cutters, " millennials prefer shorter, talent-driven videos to traditional TV shows.
July 13—Candy and Snack Today
Millennials don’t eat three meals a day. Obviously.