Everyone's talking about Apple's fierce HomePod ad with FKA twigs

If you haven't heard about the HomePod already, Apple's latest ad will cement it in your brain for good. The tech giant teamed up with filmmaker Spike Jonze (the same guy behind those Jackass movies, but also other, more respectable flicks) and FKA twigs for a typically ferocious and colorful piece. "Welcome Home" has already amassed more than five million views on YouTube and is dominating your social media feeds, with good reason.