Everyone is talking about Wordle. Even these 11 brands

Jack in the Box twitter account tweeting about wordle

What are brands saying about early 2022’s must-play puzzle game? I’ll give you five letters.

Chatter about Wordle, an online word puzzle, is everywhere on social media.

Every day, the game asks users to guess a word, and gives them just six chances to figure it out. Wordle launched last fall, but its popularity jumped from 300,000 players at the start of the month to 2 million last weekend.

Even social media managers are into the game. Here is how 11 brands are hijacking the conversation on Twitter.


Empire State Building

Buffalo Wild Wings

Jack in the Box


Formula 1

Sunrise Movement


Paddy Power 

G2 Esports

Canadian Armed Forces working in the United States

This story first appeared on PRWeek US.


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