Have you ever been Silverstein'd? Find out here

This fun Chrome extension from GS&P is for anyone whose name comes second or third in a company's title.

Goodby. Wieden. Crispin. Let’s face it… when a company is named after several people, the one whose name appears first in the lineup is the one remembered and referred to the most. Until today, that is.

In honor of GS&P co-founder Rich Silverstein’s birthday, the agency – colloquially referenced as Goodby on a regular basis – has created a Google Chrome extension to fix the issue. Once downloaded, the extension flips the agency’s name to "Silverstein Goodby & Partners" wherever it appears online. And the extension even works for the likes of Kennedy+Wieden, Bogusky Porter Crispin and Jerry & Ben’s.

"It totally levels the playing field," said Margaret Johnson, CCO of the shop, "Now the Silversteins of the world can have their day."

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free