The one-day gathering will offer attendees an insight into the latest trends and innovations through an experiential day of workshops, one-to-one meetings and panel sessions.
The event will kick off with a brain workout from Tim Dingle of The London School of Excellent Training (LSET), followed by a live questions session with brand managers from Benefit Cosmetics, Barclays and BMW, and agencies Lightblue Worldwide and Steely Fox. The session will cover questions such as 'What do brands want from agencies and are they delivering?', as well as 'How do you truly deliver to today’s fickle audience?'.
In the afternoon, Michael Boaler, senior brand manager for Jack Daniel’s at Brown Forman, and Melissa Noakes, head of brand experience, Sony Mobile, will each present a recent brand experience of theirs in five minutes, using only five slides.
The day will include a Power Brands Theatre, in partnership with George P Johnson, which will welcome guest speakers from IBM and the GSMA.
Key features include a Tech Zone, displaying all the latest event technology; a Creative Catwalk, which will showcase new suppliers for your events; and a Christmas and Summer Zone, which will offer ideas and inspiration for events throughout the year.
The day will conclude with a session from Solomon Rogers, founder of Rewind FX, on future consumer and technology trends.
Live streaming
For the first time, Event will be live streaming two of the day’s interactive presentations online. Tune in at 9.15am for Tim Dingle's brain workout and at 2pm for the Five by Five session.
To watch Event360 sessions live, tune in here.
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