Event360: Eight tech trends for events

Solomon Rogers discussed eight tech trends for events at Event360
Solomon Rogers discussed eight tech trends for events at Event360

Solomon Rogers, founder of Rewind, discussed eight top technology trends and how they can be applied to events at Event360 in London today (23 June).

Wearable tech

He explained it allows organisers to target offers, deliver personalised experiences and connect better with attendees.

Payments tech

While it is already used by Londoners who travel on the Underground, Rogers predicts payments tech is on the rise at events.


Rogers exaplined Ibeacons operate as: "A location tracker device which knows how close it is to an object. They allow you to communicate with attendees and track where they are."

Internet of Things (IOT)

This includes intelligent stands, personal experiences, and making automated or intelligent objects.

Augmented reality

Rogers referred to a project involving champagne brand G.H Mumm. "People could stand in front of a screen and virtually spray champagne."


"They allow you to visually cover large spaces," said Rogers. "As they get more intelligent we’ll be able to capture our events automatically."

He added Amazon is even talking about drone deliveries, which can deliver products to consumers via within 30 minutes of purchase. 

Projection mapping

Rogers described this technology as enabling people to: "Turn any surface into a screen."

Hologram projection

He explained hologram projection is becoming more powerful at events. "It enables you to bring your chief executive or a celebrity to an event," he said. 

More: Event TV: Event 360 - The next big thing in experiential

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free