My Event World - Guy Horner

Guy Horner joined TBA as managing director 15 years ago
Guy Horner joined TBA as managing director 15 years ago

Guy Horner, the managing director of TBA spoke to Event about his hidden hovercraft talent, the agency's work around the Rugby World Cup, and how he spends his weekends.

I got into the event industry because it gave me the chance to use my creativity and organisational skills in a job that was exciting and rewarding, where I got to see my ideas come to life.

I have worked here since 1997.

I was attracted to this particular role because… Taking over as managing director at TBA 15 years ago gave me the opportunity to lead and grow a well established agency, which was formed in 1983.

Not many people know that I came third in the World Hovercraft Championships.

The best event I’ve been involved was... The brand experiences we created at last year’s Rugby World Cup were brilliantly executed, and re-defined sports hospitality.

If I could do it all over again I would… I've enjoyed every minute of leading the team at TBA and would do it again with a lot more knowledge and experience!

The one thing I can’t stand is when things are not done properly.

Outside of work I spend my time in the countryside at weekends.

If money were no object I would invest even more money back into TBA to keep accelerating its growth and build on the success we are achieving.

If I could switch places with anyone else in the industry it would be… I can’t think of a better role than being part of TBA at this exciting time for the agency.

If I ruled the event industry I would surround myself with the best people I could and watch my back as there is always someone snapping at your heels!

TBA worked with Diageo to create its World Class London Cocktail Week Hub last October, which featured brands such as Tanqueray No. Ten, Ketel One Vodka and Haig Club. 

More: My Event World - Josef Jammerbund

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