Event TV: Vaseline unveils giant lips experiment

One set of lips was treated with Vaseline Lip Therapy (YouTube/Vaseline UK)
One set of lips was treated with Vaseline Lip Therapy (YouTube/Vaseline UK)

Vaseline unveiled a new digital video yesterday (1 February) that documented two giant lip sculptures being protected from the elements by its Lip Therapy moisturiser.

The lips each measured 8.4 feet by three feet and were attached to a giant billboard measuring 30 feet wide by 10 feet wide. They were made of clay to demonstrate how skin dries out under extreme conditions when not treated.

Over the course of five days, the sculptures were driven on the back of a truck that visited various environments including freezing cold-weather mountains, dry windy plains, sunny beaches, and busy urban areas.

One was treated with Vaseline Lip Therapy and one without, with the end results showing how the moisturiser protects through the elements. Vaseline documented the test with a continuous time lapse camera and hourly temperature and condition readings to create the video.

Creative agency Via delivered the campaign while Jen Paschke, brand building manager at Vaseline Lip, led the creative process.

Fiachra Moloney, marketing manager for Vaseline Skin Care at Unilever UK, said: "The new video is designed to raise awareness of the damage environmental conditions can have on consumer’s skin and urges them to ensure they are protected with Vaseline Lip Therapy."

More: Nivea gets shoppers to shower for latest retail activation

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free