Event TV: Tourism Ireland lights global landmarks green

Tourism Ireland lit 160 global landmarks green to celebrate St Patrick's Day (17 March), as part of its Global Greening initiative.

The Burj Al Arab in Dubai participated in Global Greening (@TourismIreland)
The Burj Al Arab in Dubai participated in Global Greening (@TourismIreland)

The tourism board took the opportunity to celebrate the island and promote the country as a tourist destination. A total of 86 landmarks were lit up for the first time as part of the stunt, which began with just the Sydney Opera House in 2010.

Sites in Great Britain that glowed green included London’s The Shard, the Millennium Centre in Cardiff and Edinburgh Castle and Airport. Other notable attractions participating in the event were the Great Wall of China, the ‘I Amsterdam’ sign, the Sacré-Cœur Basilica in Paris and the Empire State Building in New York.

Niall Gibbons, chief executive of Tourism Ireland, said: "St Patrick’s Day traditionally marks the real start of the tourism season for us; our aim is to bring a smile to the faces of people around the world and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. 

"Our St Patrick’s programme spans Great Britain, mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, Brazil, the Middle East and South Africa. We are using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, is an invaluable boost for our overall tourism promotional drive."

Paschal Donohoe, Ireland’s minister for tourism and sport, added: "Being able to put ourselves front and centre on the world stage in this way reaps unrivalled dividends in terms of publicity, promoting Ireland and getting the message out about our recovery and the progress we are making. It is estimated that last year, the Government's St Patrick's Day efforts secured five million euros in new business."

More: Breast Cancer Campaign turns UK landmarks pink

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