Event TV: Sky 1 unveils 'lucky' vending machines across the UK

One tweeter received a £1,000 cheque (YouTube/Sky 1)
One tweeter received a £1,000 cheque (YouTube/Sky 1)

Sky 1 celebrated the launch of new TV show Stan Lee's Lucky Man last week (21 January) by installing Luck machines throughout the UK.

Inspired by vending machines, the installations were positioned in London, Manchester, Birmingham and Glasgow and filled with more than 3,500 mystery prizes.

Consumers and commuters were encouraged to tweet a selfie accompanied by the hashtag #TryYourLuck in order to experience the brand activation. They unlocked a random prize in the activation, which dropped to the bottom exactly like a conventional vending machine.

Lucky gifts ranged from packets of crisps and sweets, to £50 notes, iPads and even a £1,000 cheque.

Sky worked with The Promotions Factory and CreateLondon on the experiential campaign It also commissioned research on Brits’ perceptions of luck to support the programme’s launch.

More: Topshop unveils world's first Twitter-powered crane

In pictures: Benefit's Twitter-powered vending machines launch in London

Five of the year's top social-powered activations

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free