Event TV: RPM activates Umbro Velocita launch

Guests were unaware of what product or brand they tested before the Velocita boot reveal
Guests were unaware of what product or brand they tested before the Velocita boot reveal

Football brand Umbro worked with marketing agency RPM to deliver an exclusive boot testing event at Hackney Marshes Centre in London last week.

The event last Friday (23 January) was attended by 12 influencers from Pro Direct Soccer’s LDN 19 store, as well as the Freekickerz YouTube channel.

Players took part in a testing session without knowing what the product was or the brand behind it. They were given unbranded apparel and boots to wear while blindfolded so their first impressions were based on the touch and feel of the boot. After completing a rigorous testing session, the Velocita boot was then shown to attendees.

Dom Robertson, managing director at RPM, said: "Attention to detail is a key element in the development of the boot and the event needed to reflect that. The guys were kept in the dark from the start and it was fantastic to see their reactions when Umbro was unveiled at the end. We were thrilled with the final results."

Chris Dolan, head of PR and communications at Umbro, added: "We knew the Velocita would surprise the football boot world and had a clear vision of the experience we wanted to create to reinforce the element of surprise. RPM’s execution of our brief was first class."

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