Event TV: The making of Coca-Cola's giant Zero Sugar bottle

Coca-Cola: new zero sugar campaign
Coca-Cola: new zero sugar campaign

Coca-Cola Great Britain has released footage of its giant Coca-Cola Zero Sugar bottle being built at British Summer Time Hyde Park in London, the first stop on its nationwide sampling tour.

The time-lapse video shows the five metre tall replica taking shape, complete with a giant straw and what appears to be the famous fizzy filling.

The brand says it will deliver its "biggest ever" experiential campaign this summer to encourage consumers to try the new recipe Coca-Cola Zero Sugar. It is expecting to give away more than four million drinks as part of its multi-million-pound marketing campaign.

London-based agency Playmaker is behind the activation which is currently touring cities throughout the UK.

Earlier this month the brand hosted a pop-up Zero Sugar Taste Lounge.

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