Event TV: Innovision partners with Puma for Arsenal kit reveal

A projection mapped sequence gradually revealed the new Puma Arsenal Away Kit
A projection mapped sequence gradually revealed the new Puma Arsenal Away Kit

Arsenal's kit sponsor Puma linked up with agency Innovision to launch its new Away Kit at a fan event in Singapore on Wednesday (14 July).

The agency was tasked with creating an experience which was ‘powered by fans’, in the first kit launch to take place outside of the UK.

The 2015/16 Away Kit was revealed on a five metre high 3D torso, set against a 15x5m LED wall. The countdown was powered by local fans singing well-known Arsenal chants, which in turn triggered a graphical ‘lightning storm’ to hit the LED screen. 

A projection mapped sequence gradually revealed the new Puma Arsenal Away Kit, stitching the new shirt to the torso. Ten Arsenal first-team players then took to the stage wearing the new kit.

The big reveal was then followed by a live action gameshow called the Arsenal Singapore Showdown, in which local ‘super fans’ were selected from the audience to captain two teams, which each contained five of the Arsenal players.

Lauren Rutherford, production account director at Innovision, said: "The demand for the new Arsenal kits post launch has been unbelievable. Puma tasked us to be innovative and I’m just so delighted that the launches not only met the creative challenge, but also smashed all retail projections."

More: In pictures: Innovision delivers Red Bull Soapbox Race in London

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free