Event TV: Ikea showcases collectors items in first-ever exhibition

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Ikea unveiled its immersive The Collection gallery exhibition in London's Dalston last week (21-23 January).

The free event featured collectors of Spice Girls, Beatles and Star Wars memorabilia, Pez candy, taxidermy, cameras and fashion items, among others.

Each collection was presented using Ikea’s range of storage furniture, and they were styled by a member of the company’s specialist storage team.

The collectors, as well as Ikea storage specialists, were on hand throughout the three days to speak with attendees about storing their own items.

The event sought to highlight how the brand’s furniture can be used to showcase collectors' items in new and interesting ways, and how the process of organising them can be joyful. 

The Swedish furniture brand revealed its plans for the exhibition earlier this month. Last May the company hosted a cafe pop-up, where guests were served a Swedish-style breakfast in bed. 

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