Honda worked with brand experience agency Jack Morton to create a Challenge Lab activation at Goodwood Festival of Speed, which ran from 29 June to 2 July.
The activation featured hands-on experiences and challenges and aimed to increase brand awareness and showcase the variety of products the brand has to offer.
More: Behind the brand - Renault's changing outlook on experiential
Brand Slam - BMW versus Hyundai
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.
