Event TV: How Honda created its Challenge Lab at Goodwood Festival

Event looks at how Honda brought its core brand values to life with a 'Challenge Lab' activation at Goodwood Festival earlier this month.

Honda worked with brand experience agency Jack Morton to create a Challenge Lab activation at Goodwood Festival of Speed, which ran from 29 June to 2 July. 

The activation featured hands-on experiences and challenges and aimed to increase brand awareness and showcase the variety of products the brand has to offer. 

More: Behind the brand - Renault's changing outlook on experiential

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