Event TV: Heston Blumenthal surprises shoppers in Sage tea stunt

Sage by Heston Blumenthal's 'free tea' vending machine
Sage by Heston Blumenthal's 'free tea' vending machine

Last week celebrity chef Heston Blumenthal stunned shoppers at Westfield Stratford shopping centre by emerging from a tea vending machine.

The stunt was created by the Sage by Heston Blumenthal brand, in collaboration with agencies iD Experiential and MBA, and involved an ambiguous tea vending machine which said ‘free tea’. Agency N20 was also tasked with building the stand for the event.

Passers-by who pressed a button were surprised by Blumenthal as a set of doors on the machine slided open to reveal the chef stood behind a counter. He offered participants cups of green, black and white tea, which were brewed in Sage's appliances.

Individuals were then invited to sit down at a nearby table and enjoy the perfect tea experience, complete with waiter table service and entertainment from classical musicians.

The stunt was designed to promote the Sage by Heston Blumenthal tea maker, an automatic tea maker which brews for exactly the right time and temperature.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free