Event TV: Grey Goose's Le Marché Bleu

Luxury vodka brand Grey Goose staged a two-day holiday shopping experience in New York's Soho area, presented by fashion icon Julia Restoin Roitfeld.

Le Marché Bleu opened its doors last weekend (10-11 December) to offer holiday shoppers an exclusive selection of both rare and quintessential Parisian luxury items, as well as signature cocktails and decadent bar snacks by chefs Ludo Lefebvre and Johnny Iuzzini.

In honor of the launch, Grey Goose and Restoin Roitfeld - who has lent her global sense of style and passion for beautiful objects to hand-select several products for Le Marché Bleu’s specially curated inventory - hosted an evening of music, dancing and Grey Goose. 

A number of celebrities attended the launch party, including singer Rita Ora, actresses Tessa Thompson and Kelly Rutherford, fashion influencer Cipriana Quann and fashion designer Timo Weiland.

Grey Goose launched its global summer pop-up experience, Grey Goose Boulangerie Bleue, with an event in New York in June, before taking the pop-up on tour at locations around the world. It also offered a mixology-based travel experience in the US. 

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