Event TV: Giffgaff's talking billboard stunt in Brick Lane

The stunt involved fast cars, motor-bikes and a legion of Roman Centurions
The stunt involved fast cars, motor-bikes and a legion of Roman Centurions

Mobile network provider Giffgaff took unsuspecting Londoners on an immersive journey featuring street performers and a talking billboard last week.

The event, which took place in Brick Lane in east London on 21 June, featured 65 actors, three vehicles and an abseiler, with the aim of showing what it means to be part 'of the Giffgaff'. The underlying message was to promote freedom, showcasing how Giffgaff is a no-contract network and highlighting what it means to be free from a mobile phone contract. 

Members of the public were selected at random to take part and, based on their responses, were thrown into a dramatic sequence of events centred on 'becoming free', included abseiling-escaped convicts, getaway drivers and old school gangsters.  

The stunt involved fast cars, motor-bikes and a legion of Roman Centurions and was devised together with Create London. Giffgaff has previously produced activations including a touring barber.

Comment below to let us know what you think.

For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.




 


Tags

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free