Event TV: Ford treats fans to Silverstone experience

Racing driver Mario Franchitti was on hand to give Ford's fans safety tips
Racing driver Mario Franchitti was on hand to give Ford's fans safety tips

Ford gave 400 lucky guests the chance to put its cars through their paces on the Silverstone track earlier this month.

The two-day event, delivered by Imagination, was part of Ford's new 'Unlearn Performance' campaign, which aims to challenge preconceptions about the brand.

It saw seven different stakeholder groups get hands-on with three of its new models: the Ford Focus RS, the Ford Mustang and the Ford Ranger.

After receiving training, attendees got behind the wheel of the Ford Focus RS and the Ford Mustang for a total of 4,000 laps around the iconic Silverstone International circuit.

New Ford Mustang owners could also bring their own car along to try out high speeds on the track.

The Ford Ranger had its own dedicated off-road course where attendees could drive it through steep hills and uneven paths. Mario Franchitti, a driver on the Ford Chip Ganassi Racing Team, was on hand to give Ford's fans safety tips.

He also gave an insight into the new Ford GT racing car ahead of his big day at Le Mans.

Besides various refreshments, attendees also got a tour of the Ford Heritage Collection, the Silverstone Wing and a photo opportunity at the winners' podium.

They could leave with a photo with one of its models against a branded backdrop with Ford's tagline, 'Unlearn Performance'.

David Girling, Imagination's business head for the Ford Account, said: "Arriving as stakeholders, guests left as Ford Performance fans, and advocates of the brand's vehicle range, letting go of what they thought they knew of Ford before, feeling the story, testing the cars and living the glory. It was testament to the hard work of a great team of people."

Ford selected Imagination for the launch of its Vignale model at the Geneva Autoshow earlier this year.

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