TRO took home the gong for Best Brand Experience: B2C for its World Cup activation for Lucozade Sport, while psLIVE was voted Brand Experience Agency of the Year by the judges.
The Scottish Exhibition Centre scooped two awards: Venue Team of the Year and Best Event Space. J. Walter Thompson’s Shell Morro da Mineira activation was the big winner on the night, taking home trophies for Best Outdoor Event, Best Global Brand Activation and Outstanding Creative Idea, as well as the coveted Grand Prix.
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