Event TV: Dulux unveils nationwide mural campaign

Brighton's mural was inspired by its seaside
Brighton's mural was inspired by its seaside

Paint brand Dulux launched its Colour Britain project last week (12 October), which will see illustrators paint UK towns with bespoke artworks over the next three weeks.

Working with production agency Orillo, communications business Mischief PR and Analogfolk and Mediacom for the digital and media strategies respectively, Dulux will unveil a total of eight coloured artworks over the course of the campaign. Murals in Liverpool, London, Brighton and Hove and Birmingham have been revealed so far, with four more to come throughout October. 

Dulux said it hopes the canvas murals will create a positive atmosphere in high streets and town squares with their bright hues. The public chose local stories to inspire the artworks, with Liverpool’s featuring The Beatles, Birmingham’s celebrating the modern British curry and London’s highlighting the iconic black cab.

The brand is also inviting the public to nominate their town, village or city to feature a commissioned artwork by using the hashtag #ColourBritain on Facebook and Twitter.

Kieran Long, TV presenter and architecture critic, who is supporting the campaign, said: "Colour can have a huge effect on our environment. This project should inspire us all to be more creative and imaginative with colour."

Johnny Corbett, Dulux’s marketing manager, added: "From wearing monochrome, to the onset of winter, it’s easy for life to become dull. We’ve done this because we believe life is a story and it deserves a colourful backdrop."

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free