Doritos has released a video of a stunt it held for members of the public to test their bravery and boldness, which celebrates the bold flavours of its new snack, Doritos Roulette.
The new product includes a handful of fiery Doritos hidden in each bag, which are covered in an invisible hot flavouring that is said to be 10 times hotter than a jalapeño pepper.
As part of the activation, groups were asked whether they would be up for a bold Doritos Roulette challenge, and those who agreed to take part were taken to a challenge location where they were faced with four doors and asked to choose one each.
Some members of the groups were greeted with a comfortable sofa, drinks and Doritos, but just like the hot Doritos Roulette chips, behind one door was a fiery challenge – a challenge of walking over hot coals as their friends watched on.
By taking part, the groups were given the opportunity to win the trip of a lifetime, which included a ‘bold night’ out on a private jet.
Michael Walford, marketing manager at Doritos, said: "We loved setting the groups this hot challenge and seeing which recruits could handle the heat, and the reactions we got were great."
This activity forms part of a wider ‘For The Bold’ campaign by Doritos, which aims to encourage people to make bold choices when they’re getting together with friends.
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