Event TV: Bulmers removes all colour from pop-up bar

Guests and bottles of Bulmers are the only colourful highlights in the bar
Guests and bottles of Bulmers are the only colourful highlights in the bar

Wednesday (8 July) saw cider brand Bulmers open the doors to its black and white pop-up bar, a venue completely devoid of colour.

The #LiveColourful activation opened to the public last night (9 July) and it will available to experience again today. Located on Leonard Street in east London, the bar can host up to 150 people each night.

The monochrome nature of the bar means Bulmers' colourful bottles, including its new Zesty Blood Orange variety, stand out. Inside, the furniture, décor and bar area have been stripped of colour, alongside the food and staff.

The brand worked with make-up artists to make bartenders, hosts and waiters look as if they had stepped out of a black and white film.

Two bottles of Bulmers are provided to guests in exchange for two entry tokens, and visitors can enjoy board games, books and ping-pong alongside their cider.

Emma Sherwood-Smith, Bulmers' head of cider, said: "With Bulmers, we want to create a twist on the unexpected to surprise and excite people. Stepping into the bar will be like entering a modern day black and white movie, where the colour bursts from the guests and the bottles of Bulmers.

"It's a world first and will give guests an amazing and surreal experience."

The black and white bar was devised by Heineken alongside Cow PR.

More: Bulmers partners with Underground Film Club

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